The rules of supply and demand apply just as much to your holiday marketing as to your products themselves. While marketing is an opportunity to tell a story about your business, you want to make sure that you are sharing information that speaks to the needs of your customers.

Here’s a quick rundown on what users want from holiday marketing, to ensure your content is approachable, meaningful, and likely to generate sales.

Don’t Prioritize Just One Channel For Marketing

Research by the Creative Automation company Celtra reveals that consumers are not unified when it comes to communication technology. Nearly a quarter of respondents (24%) preferred brands to communicate via social media, while another 35% preferred emails.

In the same study, 62% of American consumers reported that they would likely rely on both in-store and online purchasing.

Utilizing a combination of communications channels to market online and in-person sales opportunities is necessary to pursue growth via your consumer base.

Appeal with immediacy and Experience

Unless you’ve developed a brand-new product that’s completely changed the market, you are probably competing to sell products against similar brands. That means that, in addition to highlighting the unique properties of your goods and services, you need to make your entire business unique and appealing.

Google has found that customers’ motivations often fall into four categories: convenience, immediacy, in-person experience, and product trial. These can then be grouped according to your brand’s benefits: do you offer convenience and immediacy via your products, your store’s location, your shipping offers? Or do you offer experiences and product trials with fantastic customer support, samples, free demos, and engaging web pages?

Look at these categories when thinking about how you want to market your products. Then think about how these categories can inform your brand, your website, your social media. You’ll likely need a mix of both, but specific services will usually want to focus on one motivation above others.

Personalize and Localize

Online shopping is bigger than ever since quarantining in 2020, and with the holidays coming up, buyers want personalized content to help them find the right gifts for the season. Celtra found that 77% of respondents prefer to shop with brands that personalize their content as they shop, and 33% want to see inspirational gift suggestions.

 Localization is a particularly popular kind of personalization that you should take advantage of. 55% of buyers express loyalty to brands that localize their creative content to appeal to consumers in the area.

By taking a holistic approach to marketing platforms, accounting for immediacy and user experience, and personalizing your content, you’ll produce content that users want to engage with. With holiday shopping happening earlier than ever, now is the time to start integrating these features into your social media marketing strategy.

Need help personalizing your content and managing your marketing output? Let us help! Reach out and schedule a call with Monkey VA today!