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Instagram Reels for Marketing: 5 Tips to Sidestep TikTok and Still Create Memorable Video Content
In this guide, we’ll get you up to speed on how best to use Reels in your marketing campaign to increase your traffic.
The Best Social Media Management Tools of 2022
With the rise of social media marketing comes the opportunity to amplify the story and hone the unique identity of your business. We’ve summarized the offerings and advantages of some of our favorite tools on the market right now.
LinkedIn for Your Business: 10 Best Practices for Thriving on the Unassuming Major Platform
LinkedIn provides a special opportunity for companies to engage socially but within business-to-business dynamics. Here are five of the best practices for successfully managing a LinkedIn profile both as a professional individual and as a company.
Reduce Your Need for WordPress Support: 3 Reasons Why Website Maintenance is Worthwhile
When using WordPress, it isn’t wise to let your site fall to the wayside once it’s up and running. Here is why WordPress maintenance matters.
3 Simple Strategies for Expanding Your Customer Base Without Risk of Alienating Established Clients
Expanding your customer base won’t come at the expense of your existing loyal clients if you reward referrals, examine engagement,
The Importance of Giving Thanks to Your Customers
Thanksgiving is a uniquely American holiday, celebrated widely by most US citizens and with many businesses closing to partake in
Influencer Marketing 101: Affordable and Integrated
If there’s a niche, there’s an influencer ready to explore all there is to know about it—connect with them as
What Users Want From Holiday Social Media Marketing
While marketing is an opportunity to tell a story about your business, you want to make sure that you are sharing information that speaks to the needs of your customers. Here’s a quick rundown on what users want from holiday marketing, to ensure your content is approachable, meaningful, and likely to generate sales.
Sales Model Showdown: Funnel at 125 Years, Flywheel at 2
If you’ve been doing any sales research within the last ten years, you’ve probably heard of a “sales funnel” before. However, while the sales funnel model does solve many problems, there are new approaches developing to address some of its shortcomings for the online sales world. Here’s a brief walkthrough on the pros and cons of both.
10 Reasons Why Standard Operating Procedures are for Small Businesses, Too
Managing a small business can feel so much like a one-person-show that it truly turns into one—in a way that puts small business owners at constant risk of overwhelm, burnout, and inconsistency, and leaving employees scrambling when the owner is unavailable to provide guidance. All of this can be curbed with the introduction of standard operating procedures (SOPs). SOPs are documents detailing all the steps required in a given business operation, and can include anything from how to intake a new client to how to order new office supplies. The benefits of SOPs are truly countless, but here are 10 of our favorites.
3 Remote Work Habits That Are A Tremendous Cost to Your Business
Working remotely is a careful balance between flexibility and discipline. Identifying and eliminating costly habits is the first step you should take when streamlining your remote work routine. Here are some of the habits to address in your (or your team’s) online business culture.
Writing a Blog Post in 45 Minutes with 5 Easy Steps
As any novelist will tell you, it’s hard to write consistently on a day-to-day basis. Regular writing requires work and patience, but developing a routine that structures your writing can make it a lot easier. Producing content for a blog can feel time consuming at first, but blogging is an effective source of leads. As you get used to your routine, you can start creating engaging content in under an hour.
Instagram Templates for Streamlined Holiday Marketing
As a platform for picture, video, and story sharing, Instagram is one of the most popular visual social media apps out there. It’s important to reach as many clients as possible with your social media. That’s why you should consider creating themed templates to improve your posts and boost efficiency during Halloween, Thanksgiving, Black Friday, and the whole slew of winter holidays!
Understand Your Competition to Understand Your Business
The beginning of the fall and winter seasons is a pivotal time for your business to prepare for ramped up sales through the holidays. However, it is important to keep in mind that your competitors will be doing the same. By studying your competition and your position in the market, you’ll be better prepared to map out your business’s growth and reach your target audience.
“CSAT Score” Get No Satisfaction? 3-Part Customer Satisfaction Guide for the Frustrated
How do you check whether your customers are satisfied with your business? That’s where Customer Satisfaction (CSAT) Scores come in: these are measures made from collected data to help you track your customers’ responses. Does that sound like a mouthful? Don’t worry, we’ll break it down!
Online Marketing for the 2021 Holiday Season
Customers are feeling much more safe and confident about in-person shopping; at the same time, ecommerce is expected to take up a bigger portion of sales than ever before. While predicting trends can be difficult, there are some strategies and practices that you just can’t do without in this shifting market. Here are the best ways your business can prepare your online marketing for the 2021 Holiday Season.
Drive Traffic to Your Website with 5 Easy Headline Formulas
Headlines are your frontlines in the fight to draw in readers. Luckily, you don’t need to reinvent the wheel! Here are 5 simple headline formulas that you can customize to drive traffic to your website!
Act Now! – 7 Easy Tips for Effective Calls to Action
Including a Call to Action (CTA)—obvious instructions on what viewers should do next—is necessary to build your audience, develop a list of leads, and garner interest in your services.
Here are seven simple tips to help you write effective CTAs that will inspire your readers to take action.
