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Summer Events: Building a Backup Plan

If uncertain times suggest an event can’t be hosted physically, that doesn’t mean you can’t use your online tools to promote the occasion and involve your customers! Here are some ways to develop a backup plan if you might need to cancel a summertime event.

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Social Media Insights: Analytics 101 for the Hesitant Business Owner

Simply put, analytics is a term for data that you have access to that lets you track how people are engaging with your social media. Analytics lets you track a variety of information including how many “likes” your posts are receiving, how many people are seeing your posts, how many times people have clicked to visit a link, and much more. Most popular social media sites let you access analytics for free. Let’s take a look at how to find the analytics pages on some of the most famous sites you might be using.

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