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Email Marketing: An Overview of MailChimp Alternatives for Small Businesses
In early May, MailChimp announced that it intended to expand into an all-in-one marketing platform for small businesses, following an updated tier pricing plan. With these updates, many features that were once labeled as free are now going to be anything but, and many customers, long-time and new, aren’t happy about it.
So You’ve Started Your Blog, Now How to Optimize It?
There are a few good reasons to start a blog, and if you’re a business owner, it’s likely that one of the main reasons you’ve started a blog is to optimize your website to rank in search results and otherwise increase views. At this point, you may be wondering how exactly to do that.
How Do I Get Inbound Traffic Through A Blog?
You may have heard of inbound links or backlinks and wondered what they were, why they are important, or how to get them. Or maybe you are interested in inbound traffic or SEO, but you aren’t sure where a blog can play into your overall strategy.

How to Use Natural Lifestyle Photos to Support your Brand
Lifestyle photos are, in short, photos that show life – natural, organic moments that are captured by a camera.
What Are Backlinks and Why Do You Need Them For Your Website?
So you have a website and you wish you’d appear in Google searches more…and now you want to know: how does that magic happen? The answer: Backlinks.
How To: Create and Maintain a Blog For Your Business
Together, we are going to go over the importance of creating a blog for your business as well as a few tips on how to create and maintain a unique blog for you that will make it stand out from the rest.
7 Reasons to Hire a Virtual Assistant
A Virtual Assistant (VA) can help absorb your overwhelm, take time to understand your pain points, and can help get you organized, prioritized, and back on-track!
Writing An Effective Blog Post
As you start your journey as a blogger, it is important to know and follow some basic guidelines. Whether you have a personal or business blog, in order to succeed you must provide high quality content to your readers. You need to know you audience and what they want to hear about.
True or False: “I should use hashtags on my Facebook Posts…”
For many people ‘hashtags’ are a quick addition to any social post. Learn how hashtags work and why not all platforms should be treated as equals.
UTM Tracking: What is it? How do I use it in Klaviyo?
What purpose does UTM tracking serve?
UTM tracking is used to track the performance of campaigns and content. You can use UTM to track the source of traffic to your page.

Tips to Manage your Instagram Inbox
With Instagram Stories virtually taking over the Instagram platform, it’s becoming increasingly important to check your Instagram messages daily. Are you keeping up?
How To Support Your Own Brand On Social Media
It’s also a space where brand identity can be easily compromised, so read our tips to make sure to avoid common social media pitfalls that can do harm when you’re simply trying to help!
How to Turn Your Blog Readers Into Revenue
When writing a blog, your goal is to build reputation, enhance your branding, and ultimately drive conversions. But what about conversions?
LinkTree: The Instagram Solution You Didn’t Know you Needed
If you’ve been constantly changing the ONE clickable link on your Instagram bio to correlate to each new post, LinkTree is the perfect tool for you! Multiple Instagram links? Yes please!
12 Questions to Establish Your Branding
Your goals, vision, and passion should be directly reflected in your branding materials. As any entrepreneur knows, that takes time… and a lot of mental energy.
Utilizing IDX to the Max: iframes, FTPs, and RETs
If you’re a real estate agent, you’re likely familiar with the popular acronym, IDX (Internet Data Exchange). But are you using the IDX in a way that’s best for your business?
What is a Brand Ambassador?
A brand ambassador is a spokesperson that can introduce product to their audience. They are the first to market a item to potential buyers.
How to Pick Stock Photos When You Can’t Afford a Photographer
Having photos to showcase your business is very important, but the real challenge lies in picking the right one.