Guide to Publishing an eBook
Everything You Need to Get Your eBook into Libraries (and listed in the Library of Congress!) You wrote (or are planning to write) an eBook! It’s an exciting step for your brand and business—eBooks are a fantastic way to showcase your expertise, build trust, and expand your reach. Selling it on your website and social […]
Embracing the Promotions Tab
Stop Fighting the Promotions Tab: Advanced Strategies for Email Success Are your emails automatically landing in the Gmail Promotions tab? It’s time to stop seeing it as a problem and start viewing it as an opportunity! The Promotions tab is where people expect to find deals, newsletters, and offers. This means that many users who […]
Emails Landing in “Promotions” Tab
Are Your Emails Stuck in Gmail’s Promotions Tab? Here’s What You Can Do Are your emails being delivered to Gmail’s Promotions tab? First—breathe. It’s not a death sentence, and it’s not a conspiracy against your marketing. Gmail is doing exactly what it’s designed to do: sort messages so users can find what they want when […]
Brand Narrative 101: How Website, Social Media, and Email Campaign Copy Makes You Unforgettable
Building a brand narrative involves addressing the copy on your website, social media, and email campaigns with attention to your values and identity.
The Best Newsletter Content Ideas to Wow Your Audience
We know what you might be thinking: Does my business really need an email newsletter? The internet is full of newsletter content ideas— what would I even put in it? Well, you’d be surprised: while email marketing may not be as trendy as social media or as frequently cited as website SEO, this tried-and-true method provides one of the best […]
Mailing List Maintenance 101: How to Conquer the Stale List
An orderly mailing list is an effective mailing list. When you keep your contacts up to date, you will know that your analytics are trustworthy and your marketing is reaching an active and interested audience. Here are five easy tasks that will keep your mailing list updated.
Automated Email Responses and 2 Other ERMS Magic Tricks
Everyone knows how to send an email but handling dozens of daily emails from dozens of different clients is a difficult task. Read on to find out how Email Response Management Systems can save time for you and your team.
How to Host an Effective Mother’s Day Sale
Make sure your Mother’s Day promotion is ready to help you capture new online traffic this year – take a look at our Mother’s Day sales tips!
Send Postcards and Mailers Stress-Free With Canva and Vistaprint
Creating any type of graphic that will see a mass audience is intimidating even when you have done it a million times. Creating content that will be sent out to your audience can be overwhelming and an experience that you do not look forward to. The good news? There are platforms like Canva and Vistaprint […]
Earned Media Value Through Email
You may have heard the term Earned Media Value (EMV) and wondered what exactly it was and how it pertained to your business. Earned Media is essentially any type of exposure for your business earned by word-of-mouth, recommendations, or conversations about your business. You cannot pay for earned media, but instead, you have to earn (imagine that!) […]