Buyer Personas: How Knowing Your Ideal Customer Can Streamline Your Marketing & Product Development
With the right buyer personas, you can set your business up for new success in product development and marketing, which should positively impact sales!
Pretty Links: Cleaning Up Your Online Image

There’s no doubt that the internet is a part of all of our lives, however, at times it can get a little confusing. Imagine sitting down with your laptop and a cup of coffee… looking at Facebook and you see an enormously long link. You don’t know what it means or the information that it contains, all you know is that it is going to take you somewhere on the internet.
What Are Backlinks and Why Do You Need Them For Your Website?
So you have a website and you wish you’d appear in Google searches more…and now you want to know: how does that magic happen? The answer: Backlinks.
Writing An Effective Blog Post
As you start your journey as a blogger, it is important to know and follow some basic guidelines. Whether you have a personal or business blog, in order to succeed you must provide high quality content to your readers. You need to know you audience and what they want to hear about.
True or False: “I should use hashtags on my Facebook Posts…”
For many people ‘hashtags’ are a quick addition to any social post. Learn how hashtags work and why not all platforms should be treated as equals.
UTM Tracking: What is it? How do I use it in Klaviyo?
What purpose does UTM tracking serve?
UTM tracking is used to track the performance of campaigns and content. You can use UTM to track the source of traffic to your page.
Tips to Manage your Instagram Inbox

With Instagram Stories virtually taking over the Instagram platform, it’s becoming increasingly important to check your Instagram messages daily. Are you keeping up?
LinkTree: The Instagram Solution You Didn’t Know you Needed
If you’ve been constantly changing the ONE clickable link on your Instagram bio to correlate to each new post, LinkTree is the perfect tool for you! Multiple Instagram links? Yes please!
12 Questions to Establish Your Branding
Your goals, vision, and passion should be directly reflected in your branding materials. As any entrepreneur knows, that takes time… and a lot of mental energy.
Utilizing IDX to the Max: iframes, FTPs, and RETs
If you’re a real estate agent, you’re likely familiar with the popular acronym, IDX (Internet Data Exchange). But are you using the IDX in a way that’s best for your business?